Grab, the leading Online-to-Offline (O2O) mobile platform in Southeast Asia, announced its refreshed GrabRewards programme and new partnerships with Booking.com and Vietnam Airlines. The refreshed programme now brings more benefits to Grab’s most loyal users, such as members-only events, exclusive vouchers, travel deals and more. The is part ofGrab’s Better Everyday commitmentto continuously improve the customer experience.
GrabRewards Platinum and Gold users across the region already have access to preferred benefits including additional discounts on booking.com, available through the Grab app.
Grab has also added Vietnam Airlines to its list of homegrown airline partners on GrabRewards, which includes Singapore Airlines, Garuda Indonesia, Cebu Pacific via GetGo, and Thai Airways. From mid-November onwards, users in Vietnam can convert their GrabRewards points into frequent flyer miles to redeem flights and other benefits with Vietnam Airlines.With the new travel partnerships,GrabRewards now has the most comprehensive miles and travel loyalty programme for any O2O platform in the region.
Cheryl Goh, Group Vice President of Marketing, Grabsaid, “We are creating a unique loyalty programme where our users get reward points even for the smallest daily transaction, like buying a bun or a cup of coffee for breakfast, or just by going about their daily lives. Today, we are happy to be introducing more benefits and travel partners to our users through GrabRewards. Travel is huge in Southeast Asia, and that’s why we believe these partners really matter. We will continue to partner more of our users’ favourite brands and introduce more exclusive perks and experiences on GrabRewards.”
Exclusive rewards for Platinum and Goldusers
Grab started a phased refresh of GrabRewards in July this year to expand the programme across the breadth of Grab services available today, and open more benefits for higher tier members.
Available from today, Grab’s refreshed GrabRewards programme now brings more benefits and rewards to Platinum and Gold users, including:
- Exclusive members-only events, giveaways and activities:Platinum users will receive exclusive monthly invitations to events and activities, such as flash sales, movie screenings and more. This month, Platinum users will enjoy special deals such as VIP block screening, Manic Monday Deals and other exclusive GrabRewards. Gold users will receive exclusive offers quarterly.
- Preferred benefits on Booking.com: Platinum and Gold users can access preferred benefits including additional discounts on booking.com. They will receive a notification from the Grab app with instructions on how to access the benefits.
- Exclusive vouchers for Platinum users:Platinum userscan look forward to receiving surprise vouchers from Grab such as discounts off rides and vouchers for GrabFood orders. These vouchers will appear in their “My Rewards” wallet in the Grab app.
- Dedicated hotline for Platinum users:Platinum users will have a dedicated Platinum hotline for all Grab services, which provides a faster response time from Grab’s support team. Their ride bookings are also prioritised, which means they’ll get a ride faster than non-Platinum users.
Grab also announced a strategic partnership with Booking Holdings, which will enable Booking Holdings’ brands, the ability to offer on-demand transport services through their apps, powered by Grab. Grab users will also be able to book accommodations across the globe powered by Booking.com and agoda within the Grab app.
GrabRewards is the largest loyalty programme in Southeast Asia that rewards users for everyday transactions. Users can earn GrabRewards across all Grab services, including transport, delivery (food, parcel and grocery) and mobile payments. For more information on GrabRewards, please visit https://www.grab.com/ph/grabrewards/.
Grab is one of the most frequently used O2O mobile platforms in Southeast Asia, providing the everyday services that matter most to consumers. Commute, eat, deliver shopping – and pay with one e-wallet. Grab believes that every Southeast Asian should benefit from the digital economy, and Grab provides access to safe and affordable transport, food and package delivery, mobile payments and financial services. Grab currently offers services in Singapore, Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Myanmar and Cambodia. For more information, please visitwww.Grab.com.